Domestic

The Allana Group, a prominent player in India’s Processed Food export industry, has successfully ventured into the domestic vegetables  and fruits business with the launch of the brand, HomeFresh. With an established presence in over 40 countries as exporters, the Allana Group has now become a leading producer and exporter of top-quality Fruit Pulp, Purees, and vegetables worldwide.

Expanding the HomeFresh range, Allana has recently introduced green peas to complement our vibrant fruit pulp portfolio, which includes Mango, Guava, and Strawberry. To ensure efficient distribution across major cities in India, the group has strategically established three state-of-the-art, hi-tech processing plants located in the North, South, and West regions. Through an Omnichannel model, HomeFresh products will be available in more than 100 cities throughout India, catering to both modern and traditional trade chains, as well as leading e-commerce platforms. Additionally, dedicated resources will be allocated to serve the Institutional and HORECA segments due to the nature of the product category.

This expansion into the vegetable and fruit market by the Allana Group is driven by urbanization and changing consumer lifestyle preferences, as there is a growing demand for products that offer health benefits. With HomeFresh, consumers can enjoy seasonal vegetables and fruits throughout the year by storing them in deep-freezers.

At HomeFresh’s factory, only the finest fruits & vegetables are carefully selected, inspected, sorted, and washed before being further processing. The fruits undergo a uniform and controlled ripening process in these sheds. Subsequently, the ripened fruits are thermally processed and aseptically packed in pre-sterilized, high-quality bags to preserve the natural taste, flavor, color, and aroma of the fruit. All of HomeFresh’s  processing plants hold certifications such as ISO 9001:2008, FSSC-22000:2011, ISO 14001:2004, and OHSAS 18000:2007, signifying our adherence to stringent quality and hygiene standards. The manufacturing plant maintains exceptionally high levels of cleanliness and hygiene. The production is handled by a skilled staff and well-trained laboratory professionals who are capable of delivering world-class quality products tailored to meet buyers’ requirements.

Benefits of Frozen Pulp:

  • Retain taste
  • Retains colour
  • Frozen Fruit pulp possesses the same properties (as fresh fruit – in fact, fruit pulp imparts an enhanced color & taste.
  • Frozen /chilled fruit pulp retains all the vitamins, minerals & proteins after processing the pulp
  • The shelf life of fruit pulp is much higher once frozen
  • A longer storage is a main factor boosting market demand for fruit pulp

About Green Peas :

The Green Peas procured for HomeFresh are the sweetest from the Foothills of Uttarakhand These peas are procured without any human intervention. After freezing each pod with Individual Quick-Freezing technology, the peas are packed hygienically ensuring zero contamination. Individual Quick Freezing is one of the most advanced freezing technologies used in the processing of frozen foods today. The prolonging of the shelf life and maintenance of the high quality of the products frozen with IQF technology means a substantial decrease of waste and a much better product. These no preservative added peas are then packed and supplied across India in temperature-controlled transportations.

Available in the pack of 1 Kg, 500 grams and 200 grams  – the green peas are available across various general trade and Modern trade outlets in India

USPS OF THE PRODUCT :

  • Fresh & frozen
  • 100% natural _ green and fresh
  • Technology – individual quick-freezing technology to separately freeze each pod
  • Uniform size of each pea
  • Sweetest green peas
  • Sourcing – best peas from across the best farms of Uttarakhand
  • International standard packaging- with seal to keep the product fresh
  • Global certification

Home Fresh Green Peas :

The Green Peas used for HomeFresh are sourced from the pristine Foothills of Uttarakhand, renowned for their exceptional sweetness. These peas are procured without any human intervention, ensuring their natural integrity is preserved. To maintain their freshness, each pea undergoes Individual Quick-Freezing (IQF) technology, a cutting-edge freezing technique employed in the processing of frozen foods. This advanced freezing method not only extends the shelf life of the peas but also ensures the highest quality by minimizing waste. Furthermore, the peas are packed hygienically, guaranteeing zero contamination. They are then distributed across India using temperature-controlled transportation, maintaining optimal freshness.

HomeFresh offers the green peas in convenient packaging sizes of 1 kg, 500 grams, and 200 grams, making them easily accessible through various general trade and modern trade outlets nationwide. Here are the key features and unique selling points (USPs) of the product:

Fresh & Frozen :

The green peas are delivered in a fresh and frozen state, retaining their natural flavor and nutritional value.

Sweetest Green Peas :

HomeFresh guarantees the sweetest green peas, sourced from the finest farms in Uttarakhand.

100% Natural :

The peas are completely natural, ensuring they are green and fresh, free from any artificial additives or preservatives.

Sourcing Excellence :

HomeFresh carefully selects the best peas from the top farms in Uttarakhand, known for their quality produce.

Individual Quick-Freezing Technology :

Each pod is separately frozen using IQF technology, preserving the peas’ texture and taste.

International Standard Packaging :

The peas are packaged with seal protection, maintaining their freshness and quality until consumed.

Uniform Size :

HomeFresh ensures that each pea maintains a consistent size, providing a visually appealing and uniform product.

Global Certification :

The product meets international standards and holds relevant certifications, guaranteeing its quality and safety.

By offering the sweetest green peas in premium packaging with advanced freezing technology, HomeFresh brings a superior product to consumers, delivering both convenience and exceptional taste.

For enquiries, contact:

Mr Pritam Wadhwani

Email: [email protected]

Tel: +91-1800 22 8870